These aren’t vanity metrics or theoretical outcomes. These are the stories of founders and owners who made bold moves — and saw bold results.
Problem: Stuck at a revenue plateau, owner overwhelmed, no systems.
Solution: Rebuilt structure, leadership team, and rhythm of the business.
Result: Owner exited within 14 months. Business now scaling without him.
Problem: Noquoting process, chaotic delivery, shrinking margins.
Solution: Introducedoperational KPIs, margin control, quoting system, and commercial oversight.
Result: Doubled turnover, added 12% to net profit, now targetingsale within 18 months.
Problem: Owner working 70+ hours/week, burnout looming, no exit plan.
Solution: Developedleadership bench, moved into strategic control.
Result: Now working 3 days/week. Succession plan in place. Valuationincreased 60%.
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“It was like unlocking the handbrake on the business, once we had Simons' recipe there was no going back”
“Simon knew more about exits than our accountant, lawyer, and broker combined.”
“We gained clarity, control, and commercial confidence in under 90 days using Simons' playbook”
Adam Hollier
Commercial photographecommended
I have known Simon for more than 10 years, and I can honestly say my business wouldn’t have grown the way it has were it not for his skill and guidance.
His experience working with companies of all sizes, along with his friendly and relaxed demeanour, makes every coaching session a real pleasure.
He has an ability to look ahead and pre-empt any problems, as well as keep laser-focused on the current issue at hand.
I can't recommend Simon highly enough!
Ross Bugden
FCCA, Managing Partner at AngloDutch Ltding
I would highly recommend Simon as a business coach. He completely changes your perspective of being a business owner, and working with him has changed my view on how to manage my team and what is achievable.
Tim Coleman
Values/Results-Driven Business Coach
Working with Simon has been a source of great encouragement and insight. When you get to know him, you'll find that he's always "fabulous," especially on a Monday morning, itself alone a challenge to mindset and attitude. Always relational, but experienced enough to provide practical insight to any challenge common to buisness, Simon carries the ability to turn any threat into an opportunity and any weakness into a strength, as he facilitates the removal of blame, excuses and denial. Let me know if he doesn't make a positive difference to your life and business and I'll eat my hat!
Nigel Reeve
Director at Marketing West SW Ltd
Attended Simon's High Performance Planning day at Merley House, near Wimborne yesterday (12th April '24) and would throughly recommend attending any future days like this. For me it had two advantages, firstly it reminded me of things I should be doing but don't do and secondly I came away with new ideas and a refreshed way of business planning and time management. It was one of the best days I've had for a long time and I've no hesitation in recommending.
James Maltman
Country Director @ People Group Arabia
We have been working with Simon for over 3 years and have found his input and guidance essential to business growth and being more efficient.
I would highly recommend Simon and Action Coach he has made a huge difference to how we operate.
Jason Lee
CEO at SWR Group
I have been working with Simon for 4 years. The relationship has had a really positive impact on the business. Simon has helped in many ways and is simply a good, smart and kind guy with vast knowledge and expertise. If you are thinking of working with a new coach, can highly recommend.
Roland Seddon
Sourcing 1st and 2nd tier finance leaders
I have been working with Simon for well over a year now and he's been unbelievably helpful in a number of ways. I always felt I had my business under control and we were making positive strides forward but talking to Simon regularly has really helped to fill gaps I didn't know existed.
Simon is excellent at discussing every day work matters with you and finding where improvements can be made or questions could be asked. He's also been great when challenges have arisen in suggesting options for me to think through.
Kevin Brammer
Financial Advice and Peace of Mind
I’ve always enjoyed working with Simon. I get a strong feeling of positivity when speaking with him and he is clearly knowledgeable and strategic with his support.
Simon knows how to help business owners and has a strong network that he can help introduce to them for their benefit.
For quality and proven support for business owners, Simon is definitely worth a call!
Candice Mason
Founder Mother Cuppa Tea
We have been working with Simon during some of the most difficult business times we have ever experienced. Simon is a breath of fresh air! His abilities to make us question aspects of our business and plan for the future are amazing. With Simon’s input and support we will come out of this stronger and with a clearer goal for the future of our business.
Eddie Gerrard
Sales Director of Awesome Golf Range
I have been working with ActionCoach West Herts and Simon, since the middle of 2018. My business had reached the stage where I needed some clarity and direction on where to take it and how to grow it further.
I now have 4 businesses that operate as a group, each specialising in one particular area but forming a part of the whole that is Gerrard Property Group Ltd. Initially I was looking for a mentor or coach that could help me with a background in Property but I soon realised after meeting Simon and doing some due diligence that it wasn’t really important as it was the fundamentals of driving and developing a business that were the key.
In the time that Simon has been coaching me I have found the clarity that I sought, developed the proposition that differentiates my business from everyone else and we are now focussed on implementing that plan in order to reach this year’s goals. Targeting key suppliers, figuring out the lead and sales pipeline from a very broad range of opportunities and focussing in on those to the exclusion of all the distractions has been a key learning.
In addition to the regular Coaching, and the discipline that Simon has instilled with Homework in the form of Focus Sheets, I recently took my whole team (business partners and admin personnel) along to Simon’s Growth Club where each team member built their own 90 day plans for the Gerrard Group. The feedback has been immense, a thoroughly motivated and driven team. We will be attending these as standard going forwards.
Personally, I think anyone who is thinking about starting a business should visit a coach first with their business plan. I have already been recommending Simon to business owner friends. We are better planned and structured and undoubtedly more profitable as a result.
Ali Carter
That Divorce Guy
Simon is an excellent business coach and mentor. He uses a well developed structure and system to help you as a person as well as your business. I can highly recommend Simon, whatever stage your business is at and whatever issues you are facing.
Jack Walker
Helping growth-driven SMEs scale with qualified lead
Not only did Simon help guide me with my business, but he also gave me confidence in what I do. He introduced me to networking online and at events. Would highly recommend Simon for people who are looking for directions regarding their business.
Jo Carter
CEO at Concept Onyx Recruitment
Simon helps me to raise my head from the parapet and focus my efforts working 'on' my business instead of head down working 'in' my business. If you're looking for a business coach who comes with a background in running successful businesses then look no further. Simon just gets it because there seems to be no situation he hasn't already dealt with in his own entrepreneurial career. This coupled with his no-nonsense approach to problem solving, makes him the ideal coach for me. I would (and do) recommend him to anyone without hesitation.
Jeanesh Patel
VP Business Solutions
Simon is very knowledgeable and has a wealth of business experience. He's always so positive and optimistic and you can tell he really enjoys what he does. He genuinely wants to help business owners succeed and has helped transform many businesses and business owners for the better. The advice he has given has been invaluable and given me the motivation and energy to succeed. I can't recommend Simon highly enough!
Keith Mcmahon 📸
MD at UK’s #1 3D Virtual Tour Company
I was lucky enough to work with Simon this year and his enthusiasm, passion and commitment are unparalled.
He was super supportive, a great listener and always on hand to provide insightful advice.
Finding the right coach can be so important, and Simon is definitely worth considering if you are looking for first class guidance.
Mark Jenkins
Sales/Brand Developer
Simon has been an immense help in peeling back the layers of my business to understand what I want to really want to achieve both within the business and my personal goals. To set a very easy to understand process of continual management, review and support. Simon's expertise and experience as a business leader helps him to deliver this in a very understanding way as well as instil a sense of belief in you to realise those goals and objectives. I would certainly recommend Simon to help you understand your business better and set the principles in place to building a successful business.
Melanie Langley
I have been working with Simon for 10 months. His input has been invaluable in putting together a strategy for the business for the next five years.
Simon helps me to focus on the business and it's growth. As a result of our work together we have increased the leads into the business, put together systems to ensure that the business can function without me working in it day to day, revamped the website and made sure our messages are consistent and truly reflect our business.
He provides a great sounding board for my ideas, ensures that I keep focused and has become an integral part of the business.
I heartily recommend Simon to any business owner.
Giorgio Celestre
AI/ML | AI Strategy and Implementation
My experience in working with Simon could not be better. He has the ability to help separate the clutter from what really matters. The ability to help both self and professional improvement. On top of it all, he is such a good soul that really cares about the person that lies beneath the businessman (businesswoman).
I could have not made a better choice when I decided to reach out for help.
Dr. Rohan Agarwal
🎓 Oxbridge Admissions Expert
Simon's executive coaching has been a game changer for me and UniAdmissions. Within 6 months of working with him, we've setup some fantastic systems to automate the business and increase its profitability.
One of Simon’s best traits is his willingness to be flexible – we frequently exchange messages on WhatsApp, he regularly works using the spreadsheets I’ve created rather than templates and clears his schedule to attend our company team-building exercises.
When I first started the coaching process, I viewed it as an expense, however, I it’s very much an investment which has reaped rewards for me financially, personally and commercially. I unreservedly recommend him to anyone who wants to own a business rather than just be in it.
Bruce Hiscock
Director and Chief Financial Officer at BIOVENTIX PLC
Simon is a business leader who, unusually in my experience, has been successful in both large corporate businesses and SME’s. I worked with him at Nexus where he had the strategic vision, drive and enthusiasm to establish Nexus from scratch. Simon developed an innovative approach to creating value for landlords, retailers and brands from the creative use of technology and turned it into a successful business. I have no hesitation in recommending Simon and am sure his next venture will be equally successful.
Michel Ben Sadoun
CEO JAL Associates ENTIX PLC
Simon is a very seasoned leader, he has done a fantastic job running the UK&I Norton business. Simon is innovative and very focused leader. He had the gravitas to re shape completely the business model and as a result positioned his region with the highest marketshare in EMEA. Simon took over the emerging markets very successfully, transforming the GTM to achieve higher results in terms of bookings and profitability.
Simon sets high goals for himself and his team. He is a great talent and operates with trust and honesty.
Michel Bensadoun
Ewa Kellner
Sales Manager
Simon is the best Leader I ever worked before!
With his highly professional approach to the business supported with wide marketing knowledge and sales experience, he was able to build a culture of success within our team.
He is very inspirational, always able to provide creative ideas, transcending traditional approach. He has always positive attitude and is open to help team in any case.
Simon is well organized professional able to lead team of the people to achieve clearly defined goals and business objectives.
James Dancer
Global Director, Support at Iru
Simon is an absolute pleasure to work for - he always has time for any query and genuinely, genuinely operates an open door policy. He will always be a major asset to any company he works for due to his diligent and friendly nature, and is always prepared to take a chance if there's a calculated reward.
Simon's attention to detail is second to none, and for some reason he always seems to be happy!!! Never could figure that one out...
Reza Honarmand
SVP, Global Hybrid Cloud
I had the privilege of working with Simon for the past 3 years. Simon is an engaging and innovative professional always ready to put his energy to get the job done. Simon has an in-depth understanding of channel dynamics, and has clearly built a strong network across the EMEA region. He is always supportive and great fun to work with.
Daniel Doll-Steinberg
EdenBase & QBase.r at BIOVENTIX PLC
Simon is a detail oriented executive who is able to successfully combine day to day management with strategic and innovative thinking. He is a pleasure to work with.
Peter Settling
Head of Commercial | Nordics
Simon is a very supportive type of Senior Manager that is always willing to help out and gives the right advice in all situations. During my time reporting to Simon I have learned a lot from him, he is inspiring, motivating and a trustworthy person that has a deep knowledge of the IT industry and business methods in general and most importantly knows how to create and build a successful and healthy business across multiple Countries.
Jannick Andersen
Senior Account Executive
I have had the pleasure of working with Simon during the past year.
Simon is very open minded, positive, creative, very focused and not afraid of testing new ways.
I have had Simon as my direct manager for one year and I learned A LOT about the business and "no excuses, hit the target :-)" very skilled Sales Leader,
I can highly recommend Simon and would be happy if we one day will work together again
Martin Munkner
Meticulous and accomplished Marketing
I have had the pleasure of working with Simon during the past year. Simon is a true Sales Leader, very focused on sales execution and most importantly, to hit the numbers. An additional VERY strong skill Simon has is his way to orchestrate sales plans via people across multiple, different divisions.
I also noticed that Simon is not afraid of testing new sales methods, product offerings etc. - something that is needed in a highly competitive market. Simon is a very approachable person, who always has a positive attitude.
I do hope to be able to work as close to Simon as I have been in the future, since he has also given me tips, tricks and valuable insights on how I can do my job even better.
Andrew Charles Ford
Senior Account Executive
I have had the pleasure of working with Simon during the past year.
Simon is very open minded, positive, creative, very focused and not afraid of testing new ways.
I have had Simon as my direct manager for one year and I learned A LOT about the business and "no excuses, hit the target :-)" very skilled Sales Leader,
I can highly recommend Simon and would be happy if we one day will work together again
Andrew Charles Ford
Chief Marketing Officer
Simon is very able Sales Professional. I have had the pleasure of working along side Simon as the Northern EMEA 'Commercial team' and at every turn Simon has been professional, entrepreneurial and creative - in order to take the business on to a new level. I would cite Simon's strengths as highly adept at driving change, very good in leading a team, excellent at business planning & delivery and a great collaborator and team player!
Adrian Wise
Practice Business Manager at Charlton Hill Surgery
I had the pleasure of working with Simon for several years, starting from an office with just the two of us. His vision and determination coupled with his relentless drive and enthusiasm enabled the company to grow significantly during that time both in terms of turnover and profitability. His ability to reach new markets, both trade and retail was a significant factor in this growth, as was his understanding of EMEA marketplaces and the challenges associated with trading partners in a wide range of countries and cultures.
Charles Kennard
Sales Director, Mobile Pixels
Simon moves mountains professionally...... 99.9% of people give up when faced with a task of this magnitude, Simon doesn't, he is an incredibly positive individual in all aspects of his work and play. Can Do attitude is an injustice to him, he just finds a way to MAKE IT HAPPEN, great multi -tasker, with an ability to just pull all the complex issues together. If you work with him, hold on, the ride will be fast paced, challenging, a lot of fun, and the results will be outstanding.
Thomas Laux
Business Executive
Simon's vision for Apple-based consumer electronics solutions using emerging technology is quite clear. This makes it easy as a semiconductor supplier to provide support to a team that knows what it wants to accomplish. Miglia's implementation under Simon's guidance was aggressive with good quality results. Simon exhibits great leadership qualities and was a good business partner.
Nick Graves
CEO at Aquilla Europe Ltd
Simon is a creative and broad-based business manager, who as CEO of Miglia, a supplier to our business, ran a tightly managed and creative organisation. Previously I knew Simon as a professional and results-driven colleague with a strong success record.
Rob Pickering
Scale your business from £1M+ to £10M+
We purchased from Simon when he was at Miglia, and I've had the pleasure of dealing with him in the past. He is highly inspiring, always relentlessly positive.
Simon knows his market, products and customers, selling by well-reasoned arguments. There's never a question as to whether we'll end up buying, just a matter of when!
Ken Elefant
Managing Director
Simon was excellent at managing our business in the European arena. His team was on top of new product introductions and gave us valuable market feedback. He is well connected in the region.
This isn’t coaching for the sake of it. It’s about finding the commercial truth, fixing the blockers, and building something that works — with or without you.
If you're ready to stop spinning your wheels, we should talk.
There’s a reason these businesses won. Let’s make sure yours does too.
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Business Coaching for Dorset & South West
Working with business owners turning over £1M–£20M across Bournemouth, Poole, Dorchester, Weymouth, and the wider South West.
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