These aren’t vanity metrics or theoretical outcomes. These are the stories of founders and owners who made bold moves — and saw bold results.
Problem: Stuck at a revenue plateau, owner overwhelmed, no systems.
Solution: Rebuilt structure, leadership team, and rhythm of the business.
Result: Owner exited within 14 months. Business now scaling without him.
Problem: Owner working 70+ hours/week, burnout looming, no exit plan.
Solution: Developed leadership bench, moved into strategic control.
Result: Now working 3 days/week. Succession plan in place. Valuation increased 60%.
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“It was like unlocking the handbrake on the business, once we had Simons' recipe there was no going back”
“Simon knew more about exits than our accountant, lawyer, and broker combined.”
“We gained clarity, control, and commercial confidence in under 90 days using Simons' playbook”
Adam Hollier
Commercial photograph recommended
I have known Simon for more than 10 years, and I can honestly say my business wouldn’t have grown the way it has were it not for his skill and guidance.
His experience working with companies of all sizes, along with his friendly and relaxed demeanour, makes every coaching session a real pleasure.
He has an ability to look ahead and pre-empt any problems, as well as keep laser-focused on the current issue at hand.
I can't recommend Simon highly enough!
Ross Bugden
FCCA, Managing Partner at AngloDutch Ltding
I would highly recommend Simon as a business coach. He completely changes your perspective of being a business owner, and working with him has changed my view on how to manage my team and what is achievable.
Nigel Reeve
Director at Marketing West SW Ltd
Attended Simon's High Performance Planning day at Merley House, near Wimborne yesterday (12th April '24) and would thoroughly recommend attending any future days like this. For me it had two advantages, firstly it reminded me of things I should be doing but don't do and secondly I came away with new ideas and a refreshed way of business planning and time management. It was one of the best days I've had for a long time and I've no hesitation in recommending.
James Maltman
Country Director @ People Group Arabia
We have been working with Simon for over 3 years and have found his input and guidance essential to business growth and being more efficient.
I would highly recommend Simon and Action Coach he has made a huge difference to how we operate.
Jason Lee
CEO at SWR Group
I have been working with Simon for 4 years. The relationship has had a really positive impact on the business. Simon has helped in many ways and is simply a good, smart and kind guy with vast knowledge and expertise. If you are thinking of working with a new coach, can highly recommend.
Roland Seddon
Sourcing 1st and 2nd tier finance leaders
I have been working with Simon for well over a year now and he's been unbelievably helpful in a number of ways. I always felt I had my business under control and we were making positive strides forward but talking to Simon regularly has really helped to fill gaps I didn't know existed.
Simon is excellent at discussing every day work matters with you and finding where improvements can be made or questions could be asked. He's also been great when challenges have arisen in suggesting options for me to think through.
Candice Mason
Founder Mother Cuppa Tea
We have been working with Simon during some of the most difficult business times we have ever experienced. Simon is a breath of fresh air! His abilities to make us question aspects of our business and plan for the future are amazing. With Simon’s input and support we will come out of this stronger and with a clearer goal for the future of our business.
Eddie Gerrard
Sales Director of Awesome Golf Range
I have been working with ActionCoach West Herts and Simon, since the middle of 2018. My business had reached the stage where I needed some clarity and direction on where to take it and how to grow it further.
I now have 4 businesses that operate as a group, each specialising in one particular area but forming a part of the whole that is Gerrard Property Group Ltd. Initially I was looking for a mentor or coach that could help me with a background in Property but I soon realised after meeting Simon and doing some due diligence that it wasn’t really important as it was the fundamentals of driving and developing a business that were the key.
In the time that Simon has been coaching me I have found the clarity that I sought, developed the proposition that differentiates my business from everyone else and we are now focussed on implementing that plan in order to reach this year’s goals. Targeting key suppliers, figuring out the lead and sales pipeline from a very broad range of opportunities and focussing in on those to the exclusion of all the distractions has been a key learning.
In addition to the regular Coaching, and the discipline that Simon has instilled with Homework in the form of Focus Sheets, I recently took my whole team (business partners and admin personnel) along to Simon’s Growth Club where each team member built their own 90 day plans for the Gerrard Group. The feedback has been immense, a thoroughly motivated and driven team. We will be attending these as standard going forwards.
Personally, I think anyone who is thinking about starting a business should visit a coach first with their business plan. I have already been recommending Simon to business owner friends. We are better planned and structured and undoubtedly more profitable as a result.
Melanie Langley
I have been working with Simon for 10 months. His input has been invaluable in putting together a strategy for the business for the next five years.
Simon helps me to focus on the business and it's growth. As a result of our work together we have increased the leads into the business, put together systems to ensure that the business can function without me working in it day to day, revamped the website and made sure our messages are consistent and truly reflect our business.
He provides a great sounding board for my ideas, ensures that I keep focused and has become an integral part of the business.
I heartily recommend Simon to any business owner.
Dr. Rohan Agarwal
🎓 Oxbridge Admissions Expert
Simon's executive coaching has been a game changer for me and UniAdmissions. Within 6 months of working with him, we've setup some fantastic systems to automate the business and increase its profitability.
One of Simon’s best traits is his willingness to be flexible – we frequently exchange messages on WhatsApp, he regularly works using the spreadsheets I’ve created rather than templates and clears his schedule to attend our company team-building exercises.
When I first started the coaching process, I viewed it as an expense, however, It’s very much an investment which has reaped rewards for me financially, personally and commercially. I unreservedly recommend him to anyone who wants to own a business rather than just be in it.
This isn’t coaching for the sake of it. It’s about finding the commercial truth, fixing the blockers, and building something that works — with or without you.
If you're ready to stop spinning your wheels, we should talk.
There’s a reason these businesses won. Let’s make sure yours does too.
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Business Coaching for Dorset & South West
Working with business owners turning over £1M–£20M across Bournemouth, Poole, Dorchester, Weymouth, and the wider South West.
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